SeoTools for Excel

What is SeoTools for Excel?

SeoTools for Excel is an add-in that gives Excel over 100 extra functions designed for online marketers. It supports on-page SEO checks directly in Excel using functions like HtmlH1, HtmlTitle, and HtmlMetaDescription, as well as off-page SEO tasks such as checking backlinks. It also connects to services like Google Analytics and Majestic, letting you automate KPI reports and analyze your backlink profile. You can build custom Connectors using a simple XML format to link up with other APIs. Users value it as a comprehensive tool for diagnosing SEO issues and quickly building marketing tools.

Who created SeoTools for Excel?

SeoTools for Excel was created by Niels Bosma, a Swedish entrepreneur and developer known in the SEO world for this tool. He also founded Niels Bosma Consulting, the company behind it. Marketers and SEO professionals use it to make data analysis and reporting more efficient.

How to use SeoTools for Excel?

1. Download and install: Get the tool from the SeoTools for Excel website and follow the installation instructions.
2. Access functions: Use functions like XPathOnUrl, RegexpFind, DomainAge, SpinText, and UrlProperty for online marketing tasks.
3. On-page SEO analysis: Use HtmlH1, HtmlTitle, and HtmlMetaDescription to check how your pages are tuned for search engines.
4. Off-page SEO: Use CheckBacklink to verify backlinks and analyze other off-page factors.
5. Connectors: Build your own Connector in the provided XML format to link SeoTools with external APIs or services.
6. Spider tool: Use the Spider tool with Connectors to crawl pages from a list of URLs or a starting URL.
7. Integrations: Use built-in integrations for Google Analytics and Majestic to automate KPI reports and analyze backlink profiles in Excel.
8. Stay updated: The Auto-Updater feature keeps your installation on the latest version.