OpenGTM

What is OpenGTM?

OpenGTM is an AI-powered platform for sales teams that applies predictive analytics to help teams hit their targets. Its capabilities include:

• Sales and revenue forecasting
• ICP fit scoring and buyer segmentation
• Deal and lead scoring
• Deal health analysis
• Lead sourcing
• Article and social content creation
• A custom ChatGPT assistant integration

The platform estimates close dates and deal values, predicts your likelihood of winning a deal, and surfaces pipeline risks early. It also generates reports that are easy to understand and share. Its stated goals are to make sales teams more productive, drive more revenue, and keep deal communications flowing in real time.

Who created OpenGTM?

OpenGTM is built by Revfit AI, a company founded by Richard Kelly Greene-Bennett. Based in Ohio, Revfit AI focuses on Go-To-Market (GTM) services, using machine learning for customer understanding, lead sourcing, lead scoring, deal health analysis, and forecasting.

Who is OpenGTM for?

OpenGTM is aimed at sales, customer success, and marketing professionals.

Getting started

Sign up for a free account on the OpenGTM website with your email address. The dashboard covers customer segmentation, persona cards, lead sourcing and scoring, deal health analysis, and forecasting. After you supply firmographics, transactional details, geographics, and contact information, you can run sales forecasts, refine your ICP, predict quota attainment, and gauge your propensity to win deals. Connecting your CRM enables a smoother workflow, and you can track pipeline progress and share reports with your team.

Pros and Cons

Pros:

• More accurate sales forecasting
• Higher win rates
• Early visibility into pipeline risks

Cons:

• Forecasting capabilities may have some limits
• Requires connecting your CRM