OpenGTM

What is OpenGTM?

OpenGTM is a platform built to give sales teams a real edge. It uses AI to help with all sorts of tasks, like predicting sales, figuring out who your best customers are, deciding which deals to focus on, keeping an eye on your pipeline’s health, and even connecting with a custom ChatGPT assistant. It is a smart assistant for your sales process. It offers predictive analytics to help you hit your sales targets, gives you insights into how well a prospect fits your Ideal Customer Profile (ICP), estimates close dates and deal values, predicts your chances of winning a deal, and generally helps you improve your win rates and make your sales forecasts more accurate. The whole idea is to make sales teams more productive, drive more revenue, spot risks in your pipeline early, and keep deal communications flowing in real-time. Plus, it provides reports that are easy to understand and share.

Who created OpenGTM?

Revfit AI is the company behind OpenGTM, and it was founded by Richard Kelly Greene-Bennett. The company officially launched on April 7, 2023. They focus on Go-To-Market (GTM) services, using machine learning to help with things like understanding your customers, finding new leads, scoring those leads, analyzing how healthy your deals are, and making forecasts. Revfit AI is based in Ohio.

Who is OpenGTM for?

• Sales professionals
• Customer success professionals
• Marketing professionals

How to use OpenGTM?

Getting started with Revfit AI is pretty straightforward. Here’s a simple breakdown of the steps:

1. Sign Up: First, head over to the OpenGTM website. You can create a free account easily using just your email address.
2. Explore Features: Once you’re in, take some time to look around at all the AI-powered features available for your Go-To-Market strategy. This includes things like Buyer Segmentation, Deal + Lead Scoring, Revenue Forecasting, creating Article + Social Content, Lead Sourcing, and accessing GTM Services.
3. Navigate Dashboard: After you log in, you’ll see the main dashboard. This is where you can access all the different tools, such as those for customer segmentation, creating persona cards, finding leads, scoring them, analyzing deal health, and making forecasts.
4. Input Data: To really get the AI working for you, you’ll need to input your data. This could include information about companies (firmographics), your past sales (transactional details), where your customers are located (geographics), and contact details. This data helps the AI with lead generation and prioritizing your deals.
5. Utilize AI Tools: Make the most of the AI features designed to help your sales efforts. This includes sales forecasting, refining your ideal customer profile, predicting if you’ll hit your quota, understanding ICP fit, and getting predictions on your propensity to win deals.
6. Optimize Sales Process: Use the tools to sharpen your sales forecasting, pinpoint potential risks in your sales pipeline, boost your revenue growth, and ultimately increase your win rates.
7. Integration: For the smoothest experience and best productivity, make sure to connect the tool with your CRM system. This helps streamline everything.
8. Monitoring and Reports: Keep a close watch on how your pipeline is progressing. You’ll get clear reports that you can easily share with your team, and you can use real-time deal communications to make your sales strategies more effective.
9. Pros and Cons: It’s always good to weigh the good and the not-so-good. With Revfit AI, you can expect more accurate sales forecasting and higher win rates. On the flip side, forecasting capabilities might have some limits, and you’ll need to connect your CRM.

By following these steps and really digging into the AI-powered features, you can significantly improve your sales and lead generation processes with Revfit AI.