Resci

What is Resci?

Resci is an award-winning platform that uses artificial intelligence to power email and SMS marketing campaigns for ecommerce businesses. It helps businesses automate their email marketing, personalize messages, fine-tune strategies, analyze customer data, and boost customer satisfaction and loyalty. Features include customizable templates, A/B testing, segmentation tools, and detailed analytics, making it straightforward for businesses to connect with their customers and achieve measurable results.

Who created Resci?

Jerry Jao and Andrew Waage founded Retention Science in 2012 with the goal of making marketers’ lives simpler so they could focus more on strategy and less on wrestling with software. Retention Science, now part of the Constant Contact family, specializes in using artificial intelligence to make email marketing more effective and personal for ecommerce businesses of all sizes. The platform offers advanced automation, personalized messaging, AI-driven optimization, and integrates with popular ecommerce platforms — all designed to improve customer satisfaction, build loyalty, and drive sales.

What is Resci used for?

• Automating email marketing tasks and personalizing email and SMS campaigns
• Targeting customers with the right message at the right time
• Analyzing customer data, including purchase history and engagement with messages
• Delivering targeted, relevant content to each individual customer to improve conversion rates, satisfaction, and loyalty
• Providing customizable templates, A/B testing, segmentation, and analytics
• Integrating with popular ecommerce platforms and supporting businesses of all sizes

Who is Resci for?

• Innovative Agents
• Entrepreneurs

Key capabilities

• Automation and personalization: Automate email and SMS campaigns and send personalized messages that connect with customers.
• AI-driven optimization: Fine-tune email marketing by analyzing customer data, purchase patterns, and engagement metrics.
• Multi-channel campaigns: Build custom marketing flows with a drag-and-drop automation editor, combining SMS and email for a unified multi-channel approach.
• Lifecycle messaging: AI-driven automation optimizes messages for every stage of the customer lifecycle, supporting better sales, stronger retention, and campaign success.
• Data insights: Reporting tools provide insight into campaign performance.

How to use Resci?

1. Log into the Resci platform; contact customer service if you run into issues.
2. Automate and personalize your email and SMS campaigns.
3. Use Resci’s AI to optimize your strategy based on customer data and engagement metrics.
4. Explore features like customizable templates, A/B testing, and segmentation, and integrate the platform with your ecommerce store.
5. Use reporting to measure results and refine your campaigns over time.