Reletter

What is Reletter?

Reletter is a search engine built specifically for email newsletters. It indexes a database of over 1.4 million newsletters across platforms like Substack, LinkedIn, and Ghost, and provides data for each one, including subscriber numbers, rankings, and contact information for the writers.

You can search for newsletters on any topic, build targeted lists for outreach campaigns, and monitor keywords to get notified when they appear in newsletters. Reletter is aimed at people pursuing sponsorship deals, cross-promotion, PR campaigns, or broader exposure in relevant newsletters.

Who created Reletter?

Reletter was founded by James Potter and is part of Babadan Labs, a fully remote company based in the United States. Babadan Labs is also behind Rephonic and Rate This Podcast. Reletter’s goal is to catalog email newsletters across the web and collect data such as contact details, subscriber counts, rankings, and social media links, saving time on newsletter outreach and research.

What is Reletter used for?

• Sponsorships: Find newsletters to sponsor, including opportunities in specific niches.
• Cross-promotion: Partner with other newsletter writers to grow your audience.
• PR campaigns: Get your brand, product, or message mentioned in newsletters.
• Subscriber growth: Partner with relevant newsletters to grow your own list.
• Research and outreach: Locate newsletters, get writer contact details, and build targeted lists for campaigns.
• Keyword monitoring: Track mentions of specific keywords, brands, or topics across newsletters.

Key features

• Large newsletter index: Data on over 1.4 million newsletters from platforms including Substack, LinkedIn, and Ghost.
• Detailed newsletter data: Subscriber numbers, rankings, contact information, and social media links for each listing.
• Topic search: Quickly find newsletters covering the topics you care about.
• Target lists: Build and export lists of newsletters for outreach campaigns.
• Keyword monitoring: Get notified when keywords you’re tracking appear in newsletters.

Summary

Reletter consolidates newsletter discovery, research, and outreach into one tool. Its database of newsletter data and contacts makes it easier to find sponsorship opportunities, arrange cross-promotions, run PR campaigns, and get featured in newsletters relevant to your audience.