Qualifyed.AI AI Predictive Audiences

What Exactly Are Qualifyed.AI AI Predictive Audiences?

Qualifyed.AI’s Lookalike Audiences work by taking your 1st party PII (Personally Identifying Information) data for US consumers and comparing it against extensive marketing databases that hold a vast array of attributes. The process: they train a machine learning model using your current buyer profiles, then apply this model to the entire US population. The result is that Qualifyed.AI can pre-score about 96% of US adults on how likely they are to convert, even before they’ve heard of your brand. This scored audience is then sent to your ad account through LiveRamp as a hashed email list, ready for targeted advertising campaigns.

Who’s Behind Qualifyed.AI?

Qualifyed.AI was started by someone focused on using predictive analytics to make advertising campaigns work better. Their specialty is building predictive models based on customer attributes and applying them to the wider population to identify who is most likely to convert. Qualifyed.AI offers services like AI Predictive Audiences and Lead Scoring, pulling together different data sources to create advertising solutions tailored to your needs.

What Can You Use Qualifyed.AI AI Predictive Audiences For?

• AI Predictive Audiences
• AI Predictive Lead Scoring

How Do You Use Qualifyed.AI AI Predictive Audiences?

1. Upload Your Data: Upload a file with your 1st party PII for US consumers directly to Qualifyed.AI. This is the data the tool will analyze.
2. Build the Model: The system takes your seed files and runs them against marketing databases containing around 3,400 different attributes, including data from credit bureaus. Using machine learning, Qualifyed.AI builds a profile of your existing buyers.
3. Score the Audience: Once the model is trained, it’s applied to the whole US population, predicting conversion likelihood for about 96% of US adults.
4. Get the Audience into Your Ads: The pre-scored audience is sent to your advertising account via LiveRamp as a hashed email list, making it easy to target your ads.
5. Start Targeting: With the pre-scored audience ready in your ad account, you can launch targeted ad campaigns aimed at people more likely to convert and engage.

For specific pricing or other features, check out the Qualifyed.AI website for details.