Qualifyed.AI AI Predictive Audiences

What Exactly Are Qualifyed.AI AI Predictive Audiences?

Qualifyed.AI’s Lookalike Audiences work by taking your 1st party PII (Personally Identifying Information) data for US Consumers and comparing it against extensive marketing databases that hold a vast array of attributes. It like this: they train a machine learning model using your current buyer profiles. Then, they apply this model to the entire US population. The result? Qualifyed.AI can pre-score about 96% of US adults on how likely they are to convert, even before they’ve ever heard of your brand. This specially scored audience is then sent to your ad account through LiveRamp is a hashed email list, ready for your targeted advertising campaigns.

Who’s Behind Qualifyed.AI AI Predictive Audiences?

Qualifyed.AI, the company that developed these Lookalike Audiences, was started by someone who’s really passionate about using predictive analytics to make advertising campaigns work better. Their specialty is building predictive models based on customer attributes and then applying them to the wider population to figure out who’s most likely to convert. Qualifyed.AI offers services like AI Predictive Audiences and Lead Scoring, pulling together different data sources to create advertising solutions that are really tailored to your needs.

What Can You Use Qualifyed.AI AI Predictive Audiences For?

• AI Predictive Audiences
• AI Predictive Lead Scoring

How Do You Actually Use Qualifyed.AI AI Predictive Audiences?

Using Qualifyed.AI is pretty straightforward. Here’s a breakdown of the steps:

1. Upload Your Data: First, you’ll upload a file with your 1st party PII (Personally Identifying Information) for US consumers directly to Qualifyed.AI. This is the data the tool will analyze.
2. Build the Model: The system then takes your seed files and runs them against marketing databases that contain around 3,400 different attributes, including data from credit bureaus. Using machine learning, Qualifyed.AI essentially builds a profile of your existing buyers.
3. Score the Audience: Once the model is trained, it’s applied to the whole US population. This process predicts the conversion likelihood for about 96% of US adults, even before they know your brand exists.
4. Get the Audience into Your Ads: The audience that’s been pre-scored is then sent to your advertising account via LiveRamp. It arrives as a hashed email list, making it easy to target your ads.
5. Start Targeting: With this pre-scored audience ready in your ad account, you can launch targeted ad campaigns. This means you’re reaching people who are much more likely to convert and engage, which really helps boost your advertising efforts.

By following these steps, you can really make the most of Qualifyed.AI to improve your advertising and marketing. If you’re curious about specific pricing or other features, it’s a good idea to check out the Qualifyed.AI website for all the details.