Press Hook

What is Press Hook?

Press Hook is a tool that simplifies creating and distributing press releases for brands and agencies. You enter your company news — updates, announcements, or product launches — via a straightforward form, and the platform instantly generates a press release. You can edit the draft until it’s ready, then copy and paste it to send to relevant media outlets with no strings attached. Press Hook also offers strategy sessions at a lower cost than traditional PR firms, helping brands get earned media coverage efficiently and affordably.

Who created Press Hook?

Press Hook and its Press Release Generator were created by Michelle Songy. After selling a previous company to American Express, she launched Press Hook in the fall of 2020, motivated by how difficult it was for startups to get their message out to the media. Her goal was to help startups and small businesses earn media coverage through technology, connecting businesses with journalists in an efficient, affordable way.

What is Press Hook used for?

• Generate press releases instantly: Get a draft created in moments from a simple form.
• Edit and refine: Tweak the generated release within the platform until it reads well.
• Distribute freely: Copy and send press releases to media outlets with no obligations.
• Reach the media: Get help connecting with journalists for more press exposure.
• Improve PR efforts: Schedule strategy sessions — including free ones — to strengthen your media outreach.

Who is Press Hook for?

Press Hook is useful for:

• Brands and brand managers
• Agencies
• PR professionals
• Journalists
• Startup founders
• Small business owners

How to use Press Hook?

1. Fill in your brand’s details, the subject of your press release, and any other key information.
2. Press Hook automatically generates a draft press release.
3. Edit and refine the draft on the platform until you’re satisfied.
4. Copy the text and send it to suitable media outlets — there’s no cost to generate a press release and no obligation.
5. Optionally, schedule a free strategy session to get guidance on media outreach and connecting with journalists from top publications.