Prelaunch

What is Prelaunch?

Prelaunch is a platform for testing market interest in a product before it officially launches. Creators can validate product concepts, pricing, target audiences, positioning, and even color choices before investing in full development. Feedback comes from people who are genuinely interested, often captured by having them leave an email or place a small reservation fee. The approach emphasizes co-creation: listening to potential customers and adjusting the product based on their input.

Prelaunch.com also includes an AI Market Research Assistant that analyzes competitor reviews and surfaces insights into what customers like about similar products. The goal is to help creators avoid launching products nobody wants by providing data, feedback, and insights for better pre-launch decisions.

Who created Prelaunch?

Prelaunch was created by Erik Buell, a product designer who previously worked with Harley-Davidson. The platform launched on November 15, 2022. It connects creators with over 1 million people interested in new consumer appliances, and supports validation of product ideas, pricing strategies, target audiences, positioning, and color choices.

What is Prelaunch used for?

• Audience insights: Get a clearer picture of who your customers are and what they want.
• Early concept validation: Test product ideas before investing heavily in development.
• Price testing: See how much customers are willing to pay to find the optimal price point.
• Feedback collection: Gather direct input from potential customers.
• Audience discovery: Uncover untapped customer segments and analyze how different groups respond, including globally.
• Position testing: Refine messaging and angles to connect with your target audience.
• Color testing: Determine which product colors appeal most to customers.
• Co-creation: Work directly with your community to build products they want.
• AI Market Research Assistant: Analyze competitor reviews to understand customer preferences.
• Landing pages: Build landing pages quickly without design or coding skills.

Overall, Prelaunch gives creators reliable data to guide product development and launch decisions, reducing the risk of an unsuccessful launch.