Pollfish

What is Pollfish?

Pollfish is a market research platform that offers an alternative to traditional surveys. Instead of pre-made panels, it gathers respondents through a large global network and uses machine learning to verify that respondents are real and deliver answers quickly. The mobile-first, real-time platform is built for marketers and researchers who need customer feedback fast, letting brands, agencies, and media companies reach mobile consumers at the moment it matters — with data delivered faster and more affordably than through older survey providers.

Key features include:

• Mobile-First Design: Surveys built for mobile users, which typically improves completion rates.
• Question Templates: Pre-made question formats to get started quickly.
• Advanced Questionnaire Logic: Dynamic surveys that adapt to respondent answers.
• A/B Testing: Test different versions of questions.
• Audience Targeting: Pinpoint specific demographic and psychographic groups.
• Quality Assurance: Checks to ensure data accuracy and reliability.
• Translation Services: Help translating open-ended responses.
• Real-Time Results: See data as it comes in.
• Large Consumer Network: Access real people worldwide through partners.
• Random Device Engagement (RDE): A sampling approach that, combined with machine learning, helps keep answer quality high.

Who created Pollfish?

Pollfish was founded by John Papadakis (CEO), Andreas Vourkos (COO), and Zissis Bellas (CPO). Papadakis has led the company since the beginning; Vourkos focuses on the mobile side of the business; Bellas leads the Product and Customer Experience teams. Pollfish was acquired by Prodege in February 2022, a move intended to bring additional solutions to marketers and researchers.

What is Pollfish used for?

Pollfish supports a range of research needs, including:

• Geofencing Surveys: Ask questions when people enter or exit a specific location.
• Shopper Receipt Surveys: Gather feedback right after a purchase.
• Web Visit/Buyer Surveys: Understand user behavior on websites.
• In-Home Use Surveys: Get feedback on products used at home.
• Brand Tracker Surveys: Monitor brand perception over time.
• Retargeting Surveys: Re-engage past website visitors or customers.
• Ad Effectiveness Surveys: Measure ad performance.
• Mobile Mission Surveys: Guide users through specific tasks on their phones.
• Image/Video Surveys: Get feedback on visual content.
• Research Consulting: Expert support for designing and running studies.

For teams that need fast, targeted consumer insights without the cost and delay of traditional survey panels, Pollfish offers a mobile-first option with strong targeting and quality controls built in.