Pixis

What is Pixis?

Pixis provides a codeless AI infrastructure for growth marketing. Its tools are built to help brands scale demand generation using neural networks for targeting, generative AI models for creative enhancement, and proprietary AI models for performance optimization. Brands including CARSOME, Klar, and DHL Express have used Pixis to meet their campaign goals.

Who created Pixis?

Pixis was founded in 2018 by Shubham A Mishra, Vrushali Prasade, and Hari Valiyath. Their original goal was to make AI more accessible and improve campaign optimization with a rule-based AI system, which later evolved into a self-learning approach focused on reinforcement learning. The company values speed, innovation, freedom, empathy, and collaboration.

What is Pixis used for?

Pixis supports a range of growth marketing tasks:

• Boosting conversion rates and scaling demand generation
• Finding, growing, and converting audiences based on real-time engagement and behavior
• Creating and scaling high-quality video and static ads with generative AI
• Improving return on ad spend (ROAS)
• Automating bid and budget management across marketing channels
• Reducing cost per install (CPI)
• Stabilizing customer acquisition costs (CAC) with predictive modeling, including handling seasonal shifts
• Automatically delivering creative content tailored to specific customer personas
• Estimating potential returns with an AI savings calculator

Who is Pixis for?

Pixis is designed for marketers, brand managers, advertising professionals, digital campaign managers, marketing strategists, and growth marketing professionals — in short, brands of all sizes looking to apply AI to their marketing.

Core components

Pixis is organized around three core components for scaling demand generation:

• Targeting AI: Neural networks help find, grow, and convert audiences by analyzing real-time engagement, behavior, and market trends.
• Creative AI: Generative AI automates the creation and delivery of personalized content and messages for different customer personas across platforms.
• Performance AI: Proprietary AI models support smarter decision-making across marketing channels.

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