Pixis

What is Pixis?

Pixis is a company that provides a codeless AI infrastructure specifically for growth marketing. Essentially, they help brands scale up their marketing efforts by using AI solutions. Pixis’ AI tools are built to help brands boost demand generation. They do this by using neural networks for smart targeting, generative AI models to make creative content even better, and their own special AI models to fine-tune performance. Brands like CARSOME, Klar, and DHL Express have already used Pixis to hit their campaign targets and make their marketing work smarter.

Who created Pixis?

Pixis was founded by Shubham A Mishra, Vrushali Prasade, and Hari Valiyath. They started the company back in 2018 with a goal to make AI more accessible to everyone and improve campaign optimization using a rule-based AI system. Over time, they’ve evolved their approach to a self-learning AI that focuses on reinforcement learning. Pixis offers a codeless AI infrastructure for growth marketing, helping brands scale demand generation with AI models designed for targeting, creative enhancement, and performance optimization. At its core, Pixis values speed, innovation, freedom, empathy, and collaboration.

What is Pixis used for?

Pixis helps with a lot of marketing tasks, including:

• Boosting conversion rates
• Scaling up demand generation efforts
• Finding and growing audiences based on what people are engaging with right now
• Creating and scaling high-quality video and static ads
• Improving your return on ad spend (ROAS)
• Automating how bids and budgets are managed
• Lowering the cost to get a new app install (CPI)
• Making your advertising spend more effective (ROAS)
• Using predictive modeling to keep customer acquisition costs steady
• An AI savings calculator to estimate potential gains
• Identifying and converting audiences by looking at real-time engagement and behavior
• Automatically delivering creative content tailored to specific customer personas
• Stabilizing customer acquisition costs (CAC)
• Handling short-term changes and seasonal shifts with predictive modeling
• Estimating potential returns using their AI savings calculator
• Reducing cost per install (CPI)
• Finding, expanding, and converting audiences based on their real-time engagement and behavior
• Improving creative output with generative AI models
• Automating the delivery of creative content and messages for specific personas
• Managing bids and budgets automatically across different marketing channels
• Providing an AI savings calculator to estimate potential returns
• Helping brands like CARSOME, Klar, and DHL Express achieve their campaign goals

Who is Pixis for?

Pixis is a great tool for:

• Marketers
• Brand managers
• Advertising professionals
• Digital Campaign Managers
• Marketing Strategists
• Brands of all sizes
• Growth Marketing Professionals

How to use Pixis?

To get the most out of Pixis, here’s a simple guide:

1. Sign Up: First, register for Pixis. Make sure to opt-in for updates so you don’t miss out on free help, business trends, or news about Pixis.
2. Understand the AI Tools: Pixis offers AI solutions built specifically for scaling demand generation. Take a moment to learn about their targeting AI, creative AI, and performance AI components.
3. Use Targeting AI: This part uses neural networks to help you find, grow, and convert audiences. It looks at how people engage with your brand in real-time, their behavior, and market trends.
4. Leverage Creative AI: Boost your creative work with generative AI. This helps automate the process of creating and delivering personalized content and messages for different customer personas across various platforms.
5. Optimize with Performance AI: Use Pixis’ own AI models to make smarter decisions across your marketing channels. This helps you optimize your return on ad spend (ROAS).
6. Check Out Success Stories: See how brands like CARSOME, Klar, and DHL Express have used Pixis’ AI infrastructure to improve their marketing. It’s a great way to get ideas.
7. Explore Resources: The Pixis Blog is a good place to find information on AI models, marketing strategies, and helpful tips. You can also listen to the Pixis Podcast for industry insights.
8. Stay Informed: Keep an eye out for upcoming events where Pixis will be present.
9. Learn the Core Values: Understanding Pixis’ core values—speed, innovation, freedom, empathy, and collaboration—can give you insight into how they operate and develop their products.
10. Meet the Team: Get to know the leadership team and investors who guide the company’s direction and growth.

By following these steps, you can effectively use Pixis’ codeless AI infrastructure to optimize your marketing efforts and stay current with industry trends.