Phrasee

What is Phrasee?

Phrasee is a platform built for large marketing teams that need to create, test, and fine-tune marketing messages at scale. Its AI generates high-performing copy in real time while keeping messages aligned with your brand’s voice and security rules. It works across many channels: email, push notifications, SMS, websites, apps, and social media.

Two core capabilities stand out:

• AI content generation — produces marketing messages that sound like your brand, taking into account your audience, what you’re selling, and your brand guidelines. This keeps messaging consistent across every digital channel.
• AI content optimization — automatically experiments with different message variants, predicts what will resonate with your audience, and fine-tunes messaging for better performance, conversions, and return on investment.

A third feature, AI content analysis, provides insights into language trends and message performance, helping you understand what customers respond to and how to connect with them more effectively.

Who created Phrasee?

Phrasee was founded nearly a decade ago by a team of marketers, technologists, and language specialists with PhDs. The goal was to build technology that could create effective, brand-aligned messages at scale — before AI language models became widely popular. Phrasee has since grown into Jacquard, a platform aimed at large brands that want to communicate consistently and effectively everywhere. According to the company, its AI outperforms human-written messaging 94% of the time.

What is Phrasee used for?

Phrasee supports a range of marketing tasks, including:

• Bulk content creation — produce large volumes of marketing messages quickly
• Promotional optimization — fine-tune ads and offers
• Driving sales — encourage customers to complete purchases
• Loyalty and retention — keep customers engaged and coming back
• Email marketing — generate and optimize campaign content
• Push and SMS marketing — improve notifications and text campaigns
• Web and app marketing — create better on-platform messaging
• Social media marketing — generate engaging social content

Who is Phrasee for?

Phrasee is a strong fit for industries including retail, e-commerce, travel, hospitality, health and wellness, and financial services, with content creation and optimization tailored to each sector’s needs. The company works with industry leaders to improve its offerings but does not share specific partner names on its site.

For marketing teams that need personalized, on-brand messaging at scale — with security controls and performance optimization built in — Phrasee offers an end-to-end solution for generating, curating, and optimizing content across channels.