Persado

What is Persado?

Persado is an AI-powered platform that helps businesses connect with customers and drive action through personalized messaging. It predicts which language will perform best, crafting messages that resonate with individuals and lead to revenue growth. Its Dynamic Motivation feature can address cart abandonment and boost e-commerce revenue by 3-5%. Persado combines human creativity with machine precision, continuously learning to deliver language that outperforms other copy 96% of the time. Its solutions adapt to different needs, roles, channels, and industries, keeping digital communication personal and effective across every customer touchpoint.

Who created Persado?

Persado was co-founded by Alex Vratskides (CEO) and Assaf Baciu (President). The company has earned awards and recognition for its AI technology, including highlights from Fast Company and Built In. Its team includes math Olympians, natural language processing experts, data scientists, linguistic specialists, and marketing professionals, all focused on using language to help businesses grow.

What is Persado used for?

• Strengthening customer engagement
• Boosting e-commerce revenue
• Predicting which language will drive outcomes
• Addressing cart abandonment
• Delivering personalized, on-brand communication
• Improving messages based on customer behavior
• Keeping communication consistent across channels
• Driving revenue growth while preserving brand voice

Who is Persado for?

• Marketing specialists
• Linguistic specialists
• Skilled translators

Key Features

• Predictive Language: AI-generated messaging designed to connect with individual customers and encourage action.
• Dynamic Motivation: Targets cart abandonment and can lift e-commerce revenue by 3-5%.
• Personalized Engagement: Delivers personalized communication across multiple touchpoints.
• Data-Driven Insights: Uses machine learning and decision engines to refine messaging based on customer behavior and response.

Persado’s AI continuously learns and evolves, producing high-performing language while keeping your brand voice consistent across all channels.