Pencil AI

What is Pencil AI?

Pencil AI is an AI-powered creative tool that helps you generate ad assets faster while keeping you in control of your creative vision. It streamlines the creative process so you can produce ideas and finished ads more efficiently, with the goal of improving ad performance and keeping costs down.

Who created Pencil AI?

Pencil was built by a team focused on making creativity more effective and accessible with AI. Specific founder details aren’t readily available, but the company’s mission is to enhance human creativity: helping users create ads more efficiently, improve performance, and simplify the creative process. Its stated values include encouraging unexpected ideas, fostering teamwork, and keeping things simple.

What is Pencil AI used for?

• Create a variety of ads: Generate both static images and videos.
• Multi-platform formats: Ads come in multiple aspect ratios suited to channels like Facebook, Instagram, TikTok, YouTube, and Amazon.
• Direct export: Send ad ideas straight into your ad accounts, or download them as PNG or MP4 files.
• Data-driven insights: Get suggestions based on data to improve ad performance.
• Campaign management: Create and manage ad campaigns from one place.
• Unlimited testing: Test as many ad creatives as you need to optimize campaigns.
• Team collaboration: Create, approve, and launch ads together, with brand safety controls, a custom brand library, and AI editing tools.
• Data privacy: Pencil uses ringfencing and a “No Train” policy to protect your data.

Who is Pencil AI for?

• Ecommerce brands
• Performance agencies

How to use Pencil AI?

1. Start with a free trial: Sign up without a credit card to access AI concepting, storyboarding, and creative editing features.
2. Provide your brand assets: Upload your brand kit (logos, fonts, colors) plus a brand or product description. For automated video editing, use images and videos without text overlays or “supers.”
3. Generate and export ads: Create static and video ads in various aspect ratios, then export them directly to your ad account or download them as PNG or MP4 files.
4. Optimize for performance: Pencil works best when your ad account has at least $5k/mo in ad spending and existing performance data. Connect your branding, assets, and data so Pencil can generate ads predicted to perform well, using AI models from leading industry providers.
5. Collaborate with your team: Work in one place to create, approve, and launch ads using brand safety controls and the brand library.

If your subscription ends, you lose access to your workspaces and no further charges are made; restarting a cancelled subscription requires contacting support.