Parallel

What is Parallel?

Parallel is an AI co-pilot for Google Ads. It helps teams work faster and manage campaigns at scale with near-autonomy. It handles repetitive tasks, offers programmatic advertising features, manages budgets and bids (including bid strategies), generates reports, and forecasts YouTube campaign performance.

With Parallel, you can create and manage ads, keywords, and entire campaigns, adjust budgets and bids, pull detailed reporting, act on suggestions from Google Ads’ recommendation engines, and predict the reach of video ads across YouTube and Google Video Partners.

Who created Parallel?

Andrew Searle founded Parallel and launched the company, building an AI-powered co-pilot for efficient, near-autonomous Google Ads campaign management at scale.

What is Parallel used for?

• Reporting: Automatically generate performance reports for Google Ads accounts and campaigns.
• Campaign Management: Pause campaigns, create new ads, and update shared budgets.
• Budget & Bids: Manage budgets, bids, and bid strategies; update targets, pause campaigns, and add keywords.
• Bidding Strategies: Create and combine automated, goal-driven bidding strategies.
• Forecasting: Predict the commercial reach of video campaigns on YouTube and Google Video Partners.
• Recommendations: Receive suggestions based on Google Ads’ recommendation engines and account management advice.
• Natural Language Control: Manage Google Ads accounts and handle complex tasks using plain language commands.
• Programmatic Functionality: Access advanced programmatic capabilities for Google Ads management.
• Scaling Output: Reduce operational hurdles and speed up campaign management.

Pricing and Access

Parallel offers three pricing tiers — Starter, Pro, and Enterprise — to fit different account needs, with early beta access and customer support available.