Paddle

What is Paddle?

Paddle is a payment and subscription management platform for SaaS businesses. It acts as the merchant of record, taking responsibility for global sales tax compliance, fraud prevention, and billing-related customer support. The platform also includes ProfitWell Metrics for subscription analytics and Price Intelligently for pricing strategy.

Who created Paddle?

Harrison Rose founded Paddle in 2012. The company provides an all-in-one package for SaaS businesses covering payments, taxes, and subscription management, with a high-performance checkout and flexible subscription options for selling globally.

What is Paddle used for?

Paddle handles key business operations, including:

• Managing relationships with payment providers.
• Collecting and remitting sales taxes wherever your customers are located.
• Assuming liability for fraud that occurs on the platform.
• Reconciling revenue data across all billing and payment methods.
• Handling customer support queries related to billing.
• Recovering failed payments to reduce churn.
• Managing and growing subscription billing from a central place.
• Protecting against card attacks, fighting illegitimate chargebacks, and screening out fraudsters.
• Providing a single source for financial and management reporting.
• Identifying groups of new subscribers from the same business domain.
• Integrating a payment flow directly into your website or application.
• Ensuring compliance with tax rules and payment regulations.

Who is Paddle for?

• SaaS companies

How to use Paddle?

1. Sign up for Paddle on their official website and fill in your company’s details.
2. Integrate the Paddle payment flow into your website or application.
3. Use the subscriptions feature to manage and grow subscription billing.
4. Leverage multiple currencies, various payment options, and smart routing logic to increase revenue.
5. Use the tax and compliance tools to stay compliant with sales tax rules, international laws, and payment regulations.
6. Enable fraud protection measures to guard against card attacks and unfair chargebacks.
7. Use the reporting feature for reliable financial and management reports in one place.
8. Check upsell insights to identify subscriber groups for targeted marketing.
9. Contact Paddle’s customer support if you need help.