Optimyzee

What is Optimyzee?

Optimyzee is an AI-powered tool for managing Google Ads campaigns. It handles tasks that typically require a senior PPC specialist: keyword research, campaign organization, ad copy writing, and ongoing setup and monitoring. The platform works continuously, reviewing and adjusting campaigns to improve results for your ad spend.

Optimyzee first launched as a beta in January 2022 and later received investment and appeared at startup events. It is used by over 700 people. Key features include keyword planning tools, a Responsive Search Ads (RSA) builder, and real-time ad validation. It targets marketers, marketing agencies, and business owners who want to improve campaigns, reduce marketing expenses, and increase revenue.

Who created Optimyzee?

David Arshakian is the founder and CEO. With 12 years of experience in digital marketing, he built Optimyzee to automate the advertising processes he saw gaps in. He partnered with Anastas, a senior software engineer, to develop the platform. The official launch followed the initial beta release, with a mission to make digital advertising smarter, faster, and more efficient through automation.

What is Optimyzee used for?

• Automating Google Ads campaigns: Handles setup and management.
• 24/7 campaign optimization: Continuously works to improve ads.
• Keyword research and segmentation: Finds relevant keywords and groups them effectively.
• Negative keyword research: Identifies terms to exclude ads from.
• Ad text creation builder: Assists in writing ad copy.
• Search ad extensions builder: Adds extensions to ads.
• Search ads campaign builder: Streamlines building full campaigns.
• Automated routine tasks: Takes care of repetitive jobs.
• Precise ad targeting: Helps ads reach the right audience.

Who is Optimyzee for?

• Marketers
• Marketing agencies
• Business retail owners

How to use Optimyzee?

1. Sign up: Create a free account on the Optimyzee platform, which is built with marketing agencies in mind.
2. Create and optimize: Use the AI-powered tools to build and fine-tune your Google Ads campaigns.