Mida

What is Mida?

Mida is an AI-powered A/B testing platform positioned as a replacement for Google Optimize. Its core capability is AI-generated A/B testing, which removes the need to manually brainstorm test ideas or edit pages. Mida also includes AI-assisted copywriting tools and a no-code visual editor, so teams without developer resources can run tests. It suits businesses of all sizes and offers a forever-free plan for sites with up to 50,000 visitors. The platform is known for fast loading and integrates with WordPress, Shopify, and Google Analytics 4.

Who is Mida for?

• Marketers
• Businesses of all sizes

Key features

• AI-generated test variations — skip manual brainstorming and let the platform propose variation ideas.
• No-code visual editor — modify text, image URLs, and styling directly on your site without involving developers.
• AI-powered copywriting — improve your copy with AI assistance.
• Fast loading — Mida is about 17 times smaller and faster than many competitors, which can improve user experience and conversion rates.
• Integrations — works with WordPress, Shopify, Webflow, WooCommerce, and Google Analytics 4.

Pricing

Mida offers a forever-free plan covering up to 50,000 tested users per month. Paid plans add features such as server-side testing, more specific targeting rules, and full third-party integrations.