Lens Studio

What is Lens Studio?

Lens Studio is Snap’s platform for augmented reality (AR) creation. It provides the tools to build a range of AR experiences, from shareable selfie Lenses to shopping try-on experiences and new ways to interact with your surroundings. The platform was developed by Snap Inc., the company behind Snapchat.

Content built in Lens Studio runs on Snapchat, Spectacles, and many mobile and web apps. The GenAI Suite lets you create machine learning models and 2D and 3D assets without writing code. Development is supported by plugins, JavaScript, TypeScript, and package management, with Git integration for version control and collaboration.

What is Lens Studio used for?

• Selfie Lenses: Build shareable AR filters.
• Try-on experiences: Let people virtually try on clothes, makeup, or accessories.
• Multi-platform publishing: Publish to Snapchat, Spectacles, and web and mobile apps.
• Generative AI: Generate machine learning models and 2D/3D assets with the GenAI Suite.
• Plugins: Extend the editor’s functionality for a custom workflow.
• Camera Kit integration: Use Lens Studio’s capabilities within other applications.
• AR music features: Create interactive music experiences.
• Rewards and connections: Join the Lens Creator Rewards Program and connect with advertisers and developers on Snapchat.

Who is Lens Studio for?

• Beginner and advanced developers: Tools accommodate both new and experienced coders.
• AR developers: Build and publish across Snap’s ecosystem and beyond.
• Brands and businesses: Create try-on experiences and reach Snapchat’s advertising audience.
• Creators: A community of over 330,000 Lens Creators uses the platform, with opportunities to network and earn through the rewards program.

Key takeaways

Lens Studio is a standalone AR creation platform from Snap Inc. that combines a code-optional GenAI Suite, standard development tooling (JavaScript, TypeScript, plugins, Git), and distribution across Snapchat, Spectacles, web, and mobile. It suits anyone building AR experiences, from individual creators to brands.