Screenshot of Lately AI

Lately AI

Discover Lately AI in 2025! Learn what it is, how to use its features, and how it stacks up against other content marketing tools.

Screenshot

What is Lately AI?

Lately AI is a social selling platform that uses artificial intelligence to really boost your brand’s presence on social media. It’s pretty neat because it can learn and copy any brand’s or employee’s unique voice. It takes your existing content and turns it into social media posts that are specifically designed to connect with your audience. This platform can seriously make your brand more visible – we’re talking up to a 1,000% increase! Plus, it can even triple the number of leads you get. Lately AI comes with handy tools like an AI Content Writer, Social Analytics, and a Video Autogenerator. It also plays nicely with Hootsuite, and offers features for Employee Advocacy and Social Selling, making it a great fit for all sorts of companies, big or small.

Who created Lately AI?

Lately AI was actually started by a CEO named Kately. Before this, she was a rock ‘n’ roll DJ for Sirius/XM, broadcasting to millions of people every day. The company’s whole idea is to copy and amplify any brand’s or individual’s voice using its Generative AI technology. They’re really changing the game in social media marketing with their Neuroscience-Driven AI™, which crafts messages specifically for different audiences across all sorts of channels.

What is Lately AI used for?

  • It automatically creates and tests social media content before you post it.
  • It gives you insights to help shape your content strategy and get people more engaged.
  • You get all the tools you need to really scale up your social media marketing.
  • It makes it easy to share content widely with all your different team members and stakeholders.
  • You can turn your company videos into short, shareable social media clips.
  • With the Enterprisely plan, you can send AI-generated content to as many employee or brand accounts as you need.
  • It helps boost your social media impact by matching what your audience likes.
  • Expect your brand visibility to jump by 1,000% and your inbound leads to potentially triple.
  • It takes your long-form content and turns it into dozens of high-performing social posts.
  • It can pick out the best parts of any text, video, or audio and turn them into great social posts.
  • It helps boost visibility significantly and can potentially triple your inbound leads.
  • It works for businesses of all sizes and across many different industries.
  • You can customize and tweak content to make sure it really connects and performs well.
  • It helps create a consistent brand message across the board, making sure everyone is on the same page and following guidelines.
  • The AI learns and copies your brand’s or employees’ voices to create really targeted social media posts.
  • It transforms your existing content into social media posts that are highly effective and aimed at the right people.
  • It’s designed for a wide range of industries, from small businesses to huge global companies.
  • You can share AI-generated content across unlimited employee or brand accounts.
  • It can repurpose any long-form content into social posts.
  • It helps fill up your social media calendar for months ahead.
  • Businesses can expect much better social media performance.
  • It helps you connect with your audience and create content that reaches as many people as possible.
  • It automatically generates and pre-tests social media content using the AI Content Writer.
  • Social Analytics provides insights to guide your content strategy and boost engagement.
  • The Video Autogenerator lets you create shareable video clips from your company videos.
  • It helps you scale your social media marketing efforts with its comprehensive tools.
  • You can share content broadly with stakeholders through its Social Selling features.
  • It uses AI, powered by Neuroscience-Driven AIâ„¢, to learn and mimic any brand or employee voice for better social media performance.

Who is Lately AI for?

  • Technology companies
  • Finance sector
  • Healthcare organizations
  • Educational institutions
  • Social media marketers
  • Content creators
  • Marketing professionals
  • Sales professionals
  • Employee Advocacy Managers
  • Social media managers
  • Brand managers

How to use Lately AI?

Here’s a simple way to get started with Lately AI:

  1. Just feed your different types of content into Lately AI. It’ll then effortlessly create dozens of posts tailored for specific channels.
  2. You can schedule your content months in advance with Lately’s help, and it’ll smoothly adapt to your brand’s unique voice.
  3. Watch your brand stand out from the competition as Lately helps you create on-brand, personalized content to share.
  4. Enjoy a more organized, strategic approach to social media. You’ll feel less stressed, have more room for creativity, and your whole team will work smarter together.
  5. Lately AI supports multiple languages, including English, Spanish, Italian, Portuguese, Japanese, German, and more.
  6. Use the AI Content Writer to automatically create and test social media content, making sure it’s effective for engagement.
  7. Take advantage of Social Analytics to get valuable insights that inform your content strategy and improve how people interact with your posts.
  8. Make good use of the Video Autogenerator to create shareable social media video clips from your company videos.
  9. Lately AI lets you publish directly to platforms like Twitter, Facebook, Instagram, LinkedIn, and YouTube, depending on the plan you choose.
  10. Explore employee advocacy tools and share Lately’s AI-generated content across unlimited accounts.
  11. Check out the special nonprofit pricing available for annual contracts.
  12. See if there are other integrations you can use, like with Hootsuite Amplify, HubSpot Marketing Hub, UpContent, Grammarly, and Bitly.

By following these steps, you can really use Lately AI to make your social media marketing efforts much more effective and efficient.

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