Lately AI

What is Lately AI?

Lately AI is a social selling platform that uses artificial intelligence to boost a brand’s presence on social media. It learns and replicates any brand’s or employee’s unique voice, then takes existing content and turns it into social media posts designed to connect with your audience. According to the company, the platform can increase brand visibility by up to 1,000% and potentially triple inbound leads.

Lately AI includes an AI Content Writer, Social Analytics, and a Video Autogenerator. It integrates with Hootsuite and offers Employee Advocacy and Social Selling features, making it suitable for companies of all sizes.

Who created Lately AI?

Lately AI was founded by CEO Kately, who previously worked as a rock ‘n’ roll DJ for Sirius/XM, broadcasting to millions of listeners daily. The company’s core idea is to replicate and amplify any brand’s or individual’s voice using its Generative AI technology. Its Neuroscience-Driven AI™ crafts messages tailored to different audiences across channels.

What is Lately AI used for?

• Automatically creates and pre-tests social media content before posting via the AI Content Writer.
• Provides insights through Social Analytics to shape content strategy and increase engagement.
• Turns long-form content into dozens of high-performing social posts.
• Identifies the best moments in any text, video, or audio and converts them into social posts.
• Uses the Video Autogenerator to turn company videos into short, shareable clips.
• Learns and mimics brand or employee voices to produce targeted posts.
• Helps maintain a consistent brand message and ensures teams follow guidelines.
• Lets you customize content so it connects with your audience and performs well.
• Fills your social media calendar months in advance.
• Supports broad content sharing with team members and stakeholders through Social Selling features.
• With the Enterprisely plan, distributes AI-generated content across unlimited employee or brand accounts.
• Works for businesses of all sizes and across many industries, from small businesses to global companies.

Key takeaways

Lately AI stands out by combining voice-matching AI with content repurposing: it takes what a company already has — long-form text, video, or audio — and generates social posts that sound like the brand or the employee sharing them. For teams that need to scale social media output without losing consistency, its combination of the AI Content Writer, Social Analytics, Video Autogenerator, and Hootsuite integration covers content creation, testing, and distribution in one platform.