Intellimize

What is Intellimize?

Intellimize is an AI-powered website optimization platform that combines A/B testing, rules-based personalization, and AI-driven optimization in one tool. It lets marketers create tailored website content for different campaigns, with features including generative AI copy suggestions, ready-to-use playbooks, and insights into how experiments perform across visitor segments.

A key capability is one-to-one personalization for each visitor—known or anonymous—without requiring first or third-party data. Customers such as Drift, Mercari, and Dermalogica have used it to improve metrics like new account sign-ups, digital sales, and product demo and trial bookings.

Who created Intellimize?

Guy Yalif founded Intellimize in 2016 and serves as CEO. He has a marketing background at companies including Twitter and Yahoo, an MBA from Stanford’s Graduate School of Business, and a BSE in Mechanical and Aerospace Engineering from Princeton. Co-founder and CTO Jin Lim held senior engineering roles at Yahoo, and co-founder and Chief Architect Brian Webb has experience building large-scale personalized content recommendation systems. Jason Kahn leads Product, and Lindsay Putzer leads People & Culture.

What is Intellimize used for?

• Boosting conversions
• Running A/B and multivariate tests
• Creating personalized landing pages for specific campaigns
• Making website changes without code via the Visual Editor
• Getting quick ideas from one-click playbooks
• Salesforce integration
• Audience targeting, from standard groups to custom segments
• Audience insights and reporting to guide strategy
• Personalizing experiences for all visitors, identified or anonymous

Who is Intellimize for?

• Marketers
• Product Managers
• Customer success professionals

Key capabilities

1. Launch ideas quickly: Run many variations of website content, with generative AI copy suggestions and playbooks for inspiration.
2. Personalize experiences: Deliver one-to-one personalization with unique website variations per visitor, no first or third-party data required.
3. Measure experiments: Insights and analytics show how tests impact different visitor groups.
4. Flexible optimization: Run unlimited variations, get AI-powered copy suggestions, and personalize for known and anonymous visitors.
5. Support: A dedicated customer success team offers onboarding and ongoing help via Slack, email, or phone.