Humantic AI

What is Humantic AI?

Humantic AI is a buyer intelligence platform for revenue teams, founded in 2021 with the mission of humanizing the internet by adding a layer of people intelligence. Its core technology, Personality AI, analyzes a buyer’s personality so sellers can adjust their communication, align sales strategies, and make personalization feel genuine — with the goal of improving performance and increasing deal closures.

The platform also includes a Buyer Intelligence ROI Calculator, which helps organizations estimate the potential returns from using Humantic AI’s buyer intelligence and support data-driven decisions in the sales process.

Who created Humantic AI?

Humantic AI was founded by Amarpreet Kalkat, who has been interested in artificial intelligence since grad school. He previously founded Frrole AI in 2014 before launching Humantic AI in 2021. The company’s mission is to humanize the internet through people intelligence, starting with buyer intelligence for revenue teams.

What is Humantic AI used for?

• Personalized engagement: Tailor communication with customers based on their individual personalities.
• Building trust: Understand buyers better to build more reliable relationships.
• Closing deals: Improve win rates through authentic personalization.
• Estimating returns: Use the ROI Calculator to estimate potential returns from the platform.
• Informing strategy: Support sales decisions with buyer intelligence data.
• Identifying early adopters: Spot potential early adopters by analyzing past wins, losses, or engagement data.
• Automated data enrichment: Integrate with CRMs like Salesforce to enrich data automatically.
• Personality AI Assistant: Get insights for sales and communication.
• Chrome extension: Access personality insights directly on LinkedIn, Email, and CRMs.
• 1-Click personalization: Turn standard sales emails into personalized versions that match buyer preferences.

Who is Humantic AI for?

Humantic AI is designed for salespeople, sales and marketing professionals, revenue teams, and customer success teams — anyone who needs to understand and engage buyers more effectively.