Gamelight

What is Gamelight?

Gamelight is an AI-backed platform for mobile game marketing. It analyzes app usage data and user behavior to build detailed user profiles, including gaming preferences and demographics.

Key features include:

• Data analysis: Examines app usage and user behavior to understand gaming preferences and play patterns.
• Game recommendations: Suggests games that match users’ interests.
• Reward system: Players earn points by playing games and can exchange them for gift cards and vouchers.
• Loyalty program: Designed to boost retention and engagement, building a dedicated player base.
• ROAS algorithm: Analyzes data points to identify users most likely to make in-game purchases.

Targeting options

Gamelight offers several ways to reach relevant audiences:

• Age & gender targeting: Reach specific age groups and genders relevant to your game.
• Vertical targeting: Find users who enjoy games in your genre.
• Competitor game targeting: Target users playing competitor games.
• Lookalike targeting: Find audiences similar to your existing paying users.

Who created Gamelight?

Felix Smith, a tech entrepreneur, founded Gamelight. The company focuses on mobile game marketing, using an AI algorithm to understand user behavior and preferences. Its access to key data gives companies an advantage in mobile marketing, combining data analysis with AI to drive user acquisition, engagement, and retention.