Fresho

What is Fresho?

Fresho is a platform for launching and automating hyper-personalized ads without relying on third-party cookies. It creates websites that feel authentic and relevant to each visitor by adapting to user behavior and trends.

For marketers, online stores, non-profits, and agencies, Google Ads can be complex and time-consuming. Fresho simplifies that process. It works with any website and connects with Shopify and Google Ads.

Key features:

• Hyper-personalized ads built without third-party cookies
• Shopify integration that pulls in product and inventory data for simple ad creation
• Dynamic optimization that automatically fine-tunes ads to keep them performing well
• Hands-off automation of ad creation and management
• Instant landing pages generated on the fly based on how users interact with your ads
• Email marketing automation for Shopify store owners

By automating both ad creation and optimization, Fresho saves time and aims to improve conversion rates and return on ad spend. It suits anyone investing in ads who is concerned about the phase-out of third-party cookies.

Who created Fresho?

Fresho was co-founded by Scott Glasgow and Oscar Wahltinez. Scott Glasgow, the CEO, founded FinMango and has received international recognition for his work, including media coverage, an Op-Ed in U.S. News & World Report, and TEDx speaking appearances. Oscar Wahltinez, the CTO, brings over a decade of experience from Microsoft and Google, with expertise in technical leadership, artificial intelligence, and machine learning.

What is Fresho used for?

• Launching and automating hyper-personalized, cookie-free advertising
• Connecting a Shopify store to streamline ad creation with product and inventory data
• Automatically optimizing ads without constant manual input
• Generating landing pages tailored to user interactions
• Automating email marketing campaigns for Shopify stores
• Building authentic, relevant websites that adapt to user behavior to boost conversions

Early pilot users can get a head start with the platform, and brands joining Fresho are exploring the next wave of ad personalization.