Facia

What is Facia?

Facia is a facial recognition platform built to identify and authenticate users quickly using its 3D Liveness Detection technology. It offers both passive and active detection methods and returns a response in under a second. Facia’s measures are designed to stop fraud and spoofing attacks, with a claimed 0% False Acceptance Rate (FAR) and a False Rejection Rate (FRR) below 1%.

The company states it is the only solution that is 100% accurate at stopping deepfakes and spoofing attempts.

Who created Facia?

Facia was founded by its CEO, inspired by a personal experience on a ride-hailing app in which a family member felt unsafe due to an imposter driver. That incident led to the development of a face recognition platform focused on instantly verifying whether a person is live. The company is based in London, England.

What is Facia used for?

Facia’s applications include:

• Account Deduplication (1:N): Onboard real customers with facial recognition.
• Access Control System: Monitor employee productivity.
• Attendance System: Manage attendance rates accurately.
• Government Surveillance and Criminal Identification: Monitoring and identification.
• Immigration Automation: Streamlining processes.
• Smart Residential Surveillance: Home security.
• Pay With Face: Face-based payments.
• Biometric Locker: Secure locker access.
• Facial Recognition Ticketing: Event access.
• Facial Biometrics in Sports: Fan experiences.
• Video Deepfake Prevention: Stopping fake videos.

Key capabilities:

• Single Frame Detection: Verifies users in one frame, with no need for multiple selfies.
• Works with Accessories: Verifies users wearing glasses, makeup, or beards.
• Frictionless Experience: Password-less check-ins and access.
• Fast Verification: Liveness detection in under a second using passive and active methods.
• Fraud Protection: Defends against attacks including prints, VR, 3D masks, and deepfakes.
• Cross-Platform SDK Compatibility: SDKs for both iOS and Android.
• Secure Data Storage: Keeps user information safe.

Who is Facia for?

Facia targets a range of industries, including retail, governments, healthcare, education, the P2P industry, matchmaking apps, event management, gambling, KYC onboarding, and banking & financial services.