Eyrene

What is Eyrene?

Eyrene is a digital merchandising tool that uses AI and patented mobile image recognition to improve how products are presented on store shelves. It can identify products, price tags, and promotions in real time — without an internet connection or manual input. It works on Android and iOS, and is designed to run well even on budget-friendly smartphones, so sales reps and merchandisers can speed up shelf checks and price audits.

Eyrene measures key metrics such as share of shelf, on-shelf availability, out-of-stock frequency, brand grouping, and planogram compliance. A web portal provides data visibility and control over field team activities, and BI dashboards are available via Microsoft PowerBI Embedded. The platform also offers integrations and APIs for raw data access, Professional Services for custom setups, and English technical support through various channels. Customers commonly cite its accuracy, speed, scalability, and transparent implementation process.

Who created Eyrene?

Eyrene was developed by a team led by Mikhail Platonov, Senior Vice-President at PepsiCo. The company officially launched on April 4, 2022. Its goal is to make products stand out on shelves by accurately identifying in-store elements in real time, calculating KPIs from the recognition results, and providing web portals for data visibility and field staff management. The company highlights the recognition technology’s accuracy, speed, scalability, and transparency, with customers reporting strong returns on investment.

What is Eyrene used for?

• Improving product presentation on store shelves
• Instantly recognizing products, price tags, promotions, equipment, and point-of-sale materials
• Helping sales reps and merchandisers save time and avoid mistakes during audits
• Calculating KPIs like share of shelf, on-shelf availability, out-of-stock frequency, brand grouping, and planogram compliance
• Providing data visibility and field staff control through a web portal
• Offering BI dashboards powered by Microsoft PowerBI Embedded
• Enabling integrations and APIs for raw data access
• Real-time monitoring via Superviser Mode in the mobile app
• Customization through Professional Services
• Helping customers achieve at least a 10x return on investment
• Delivering technical support in English through various channels

Who is Eyrene for?

• Sales Representatives
• Merchandisers