Eyrene

What is Eyrene?

Eyrene is a smart digital merchandising tool that uses AI and mobile image recognition to really boost how products look on store shelves. It is a super-fast way to see what’s actually on the shelves. It can spot products, price tags, and promotions instantly, all without needing an internet connection or someone to manually check things. It works on both Android and iOS phones, and it’s even designed to work well on more affordable smartphones. This means sales reps and merchandisers can speed up their shelf checks and price audits significantly. Eyrene helps measure things like how much shelf space a product has, if it’s actually available on the shelf, how often it’s missing, how brands are grouped together, and if everything is placed according to the planogram. Plus, there’s a handy web portal where you can see all this data and keep an eye on what your field teams are doing. For deeper dives, it offers BI dashboards using Microsoft PowerBI Embedded. Eyrene also provides ways to connect with other systems through integrations and APIs, offers professional services if you need custom setups, and provides English technical support through various channels. Customers often mention how accurate, fast, and scalable it is, and how transparent the implementation process feels.

Who created Eyrene?

Eyrene was actually developed by a team led by Mikhail Platonov, who is the Senior Vice-President at Pepsico. The company officially launched on April 4, 2022. They offer this AI-powered digital merchandising tool that features a patented mobile image recognition technology. The main goal of this tool is to make products stand out better on store shelves. It does this by accurately identifying products, price tags, promotions, and other in-store elements in real-time, and it doesn’t need manual input or an internet connection to work. Eyrene supports both Android and iOS devices, with a special focus on making sure it runs smoothly on budget-friendly phones. It also calculates key performance indicators (KPIs) based on what the image recognition finds, and it provides web portals so you can see the data and manage your field staff’s activities. The company highlights that its image recognition is highly accurate, fast, scalable, and transparent, with many customers reporting they’ve seen a great return on their investment.

What is Eyrene used for?

• Making products look better on store shelves.
• Instantly spotting products, price tags, promotions, equipment, and point-of-sale materials.
• Helping sales reps and merchandisers save time and avoid mistakes when doing audits.
• Figuring out key numbers like how much shelf space a product has, if it’s actually available, how often it’s out of stock, how brands are grouped, and if the layout matches the planogram.
• Giving you a clear view of data and control over what your field staff are doing through a web portal.
• Providing BI dashboards for people using the web portal, powered by Microsoft PowerBI Embedded technology.
• Allowing for integrations and APIs so you can access the raw data.
• Including a special Superviser Mode in the mobile app for real-time monitoring.
• Offering customization options through Professional Services.
• Helping customers achieve at least a 10x return on their investment.
• Accurately identifying products, price tags, promotions, equipment, and POS materials in real-time.
• Providing data visibility and control over field staff activities through a web portal.
• Offering BI dashboards for visualizing data.
• Providing a Superviser Mode in the mobile app for real-time monitoring.
• Offering customization through Professional Services.
• Delivering technical support in English through various channels.

Who is Eyrene for?

• Sales Representatives
• Merchandisers

How to use Eyrene?

To get the most out of Eyrene, here’s a simple guide:

1. Mobile Image Recognition: Eyrene has a special mobile image recognition technology that accurately identifies products, price tags, promotions, and more, right when you see them. It works in real-time, doesn’t need an internet connection, and doesn’t require manual input. It supports both Android and iOS devices, and it’s designed to work well even on budget phones, which really helps save time and cut down on errors during audits.
2. KPI Engine: The tool calculates important numbers, or KPIs, based on what the image recognition finds. This includes things like share of shelf, how often a product is actually available on the shelf, how often it’s out of stock, how brands are grouped, and if the store layout follows the planogram. If you need specific calculations, Professional Services can help customize them.
3. Web Portal: You can get a clear view of all your data and manage your field staff’s activities through the user-friendly web portal. It lets you see tasks, visits, photos, product information, and much more, making management much more efficient.
4. BI Dashboards: For visualizing your data, you can use the BI dashboards. These are powered by Microsoft PowerBI Embedded technology. If you need custom dashboards, Professional Services can also help set those up.
5. Integrations and API: Eyrene is built to work with other systems. It supports various integrations and APIs, which means you can access the raw data in different ways. This includes server-to-server, mobile-to-server, and mobile-to-mobile integrations, depending on what you need.
6. Superviser Mobile App: The mobile app also has a special Superviser Mode. This lets supervisors see real-time updates on what their team members are doing, view their results, and even create new tasks for them on the go.
7. Professional Services: If you need a solution tailored specifically to your needs, Eyrene offers Professional Services. They use their extensive experience and knowledge of the industry to create custom implementations for you.
8. Technical Support: Users can get professional technical support in English through various channels. This ensures you get the help you need when you need it.
9. Customer Benefits: Typically, Eyrene customers see a significant return on their investment (ROI). They also experience better sales efficiency, spend less time on audits, and generally have lower overall costs compared to other solutions they might have used.

By following these steps, you can use Eyrene’s features effectively to meet your digital merchandising goals.