Deeto

What is Deeto?

Deeto is a platform that helps businesses connect with potential customers through their existing happy customers. Instead of a one-way sales pitch, it creates direct conversations between satisfied customers and prospects, so buyers hear real stories and firsthand experiences. Businesses can tap into the voices of their best customers to share insights, demonstrate product benefits, and close deals faster.

Deeto offers several products — Deeto Core, Deeto 360, and Deeto Live — to fit different business needs. Key features include direct prospect-customer conversations, faster sales cycles, and a smart matching system that pairs the right people for the best conversations.

Who created Deeto?

Deeto was founded by Matt Green, Chief Revenue Officer at Sales Assembly. His idea was to smooth the sales process by using a company’s own happy customers as the bridge to prospects, providing authentic testimonials and peer validation. The product suite supports sales, marketing, and customer advocacy, with a focus on making advocacy simple and efficient.

What is Deeto used for?

• Connecting prospects and customers directly: Set up conversations between interested buyers and existing customers, giving prospects honest insights and testimonials.
• Speeding up sales: Use peer validation throughout the sales process to help close deals faster.
• Smart matching: The platform’s technology pairs prospects with relevant customer references for effective conversations.
• Referral rewards: A program incentivizes and thanks existing customers for referrals, supporting loyalty.
• Customer advocacy: Customers can easily opt in to share experiences, creating reviews, user stories, and quotes.
• Building prospect confidence: Connecting prospects with current customers early helps establish trust.
• Less coordination overhead: Deeto reduces the logistics work between sales, marketing, customer success, and clients, making it easier for customers to offer support.
• Simple setup: Deeto is straightforward to configure, with value visible quickly.

Key takeaways

Deeto turns customer advocacy into a practical sales tool. By matching prospects with the right customer references and rewarding advocates for referrals, it helps businesses build trust earlier in the buying process and shorten the sales cycle.