Crosby Health

What Exactly is Crosby Health?

Crosby Health began when a five-physician private practice was dealing with a high volume of denied claims that needed appealing. The internal tools built to handle that workload eventually grew into a product for other healthcare organizations. Crosby Health combines Clinical Artificial Intelligence, experienced Appeal Writers, and a submission system to overturn a variety of denials. Thousands of providers now use the company’s Apollo platform to create, send, and track appeals, reducing the burden of managing clinical denials.

Who’s Behind Crosby Health?

Crosby Health was founded by Rishi Gowda (CEO and Co-Founder) and Louis Ciano (COO and Co-Founder). The company started by solving its own founders’ denial problem at a five-doctor practice, then extended that expertise to other healthcare organizations using Clinical AI, skilled Appeal Writers, and a strong submission engine.

How Do You Use Crosby Health?

1. Log in to your account on the Crosby Health website.
2. Draft appeals using the Clinical AI tools.
3. Submit appeals with the one-click submission feature to any insurance company.
4. Track appeals automatically — the system monitors the status of everything you’ve sent.
5. Get notified instantly about payor decisions.
6. Follow built-in legal and clinical guidelines to stay compliant.
7. Reach all payors from one system — no juggling separate portals or fax numbers.

This workflow makes managing and tracking appeal submissions straightforward from a single platform.