Discover Crosby Health and learn how to use it effectively in 2025. We'll explore its features and see how it stacks up against other doctor tools.

Crosby Health got its start because a five-physician private practice was dealing with a really large number of denied claims that needed appealing. What began as a set of tools built just for them eventually grew. The founders realized they could help other healthcare organizations too, so they expanded its use. Crosby Health combines Clinical Artificial Intelligence, experienced Appeal Writers, and a solid submission system to successfully overturn all sorts of denials. In fact, thousands of providers now count on Crosby Health’s Apollo platform. It helps them simplify how they create, send, and keep track of appeals, which really cuts down on the hassle of dealing with clinical denials.
Crosby Health was founded by Rishi Gowda and Louis Ciano. Rishi is the CEO and Co-Founder, and Louis is the COO and Co-Founder. As I mentioned, Crosby Health was first created to tackle a big problem: a high volume of denials that needed appealing at a practice with five doctors. The founders built internal tools to handle this, and then they decided to offer their expertise to other healthcare organizations. They use a combination of Clinical Artificial Intelligence, skilled Appeal Writers, and a strong submission engine to manage these appeals effectively.
Using Crosby Health is pretty straightforward. Here’s a quick rundown of the steps:
By following these steps, you’ll find that managing and tracking your appeal submissions with Crosby Health is both easy and efficient.
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