Contify

What is Contify?

Contify is a comprehensive platform for market and competitive intelligence. It helps businesses keep tabs on competitors, customers, and industry trends. Essentially, it lets you gather, organize, and share valuable intelligence across your entire organization. You’ll find features like curated newsfeeds from around the globe, ways to collect firsthand information, ‘fact cards’ that give you a quick summary of important business events, AI-driven insights, dashboards tailored for different people in your company, intelligence newsletters, and integrations with tools you likely already use, like email, Slack, MS Teams, and SFDC.

What really sets Contify apart is their focus on customers. They’re known for providing excellent support and acting like a strategic partner, dedicated to making sure you succeed every step of the way. With over 15 years of experience, Contify uses AI to answer your Key Intelligence Questions (KIQs) and help you build better strategies.

The company is built on strong values: a commitment to doing excellent work, teamwork, integrity, quick communication, and a drive for continuous learning and improvement. Contify believes in being proactive about customer success, working hard to truly understand and meet what customers need. The team values collaboration, and while they’ll challenge decisions if needed, they fully commit once a choice is made. They also really emphasize integrity, fast communication, and fostering a culture where everyone keeps learning and getting better.

Who created Contify?

Contify was founded by Mohit Bhakuni, who serves as the Founder and CEO. He leads the team alongside advisors Sameer Walia and Kapil Bharti. As mentioned, Contify is a market and competitive intelligence platform designed to help businesses track information about their competitors, customers, and industry segments.

What is Contify used for?

Contify helps you in several key ways:

• Stay Informed: Get organized, processed, and accurately tagged global and curated intelligence delivered to you.
• Gather Firsthand Intel: Collect primary information directly from your customer-facing teams.
• Custom Insights: Generate insights from your own specific sources.
• Quick Event Summaries: Use fact cards for a summarized view of each strategic business event.
• AI-Powered Strategy: Get AI-generated answers to your Key Intelligence Questions (KIQs) to develop superior strategies.
• Visualize Your Market: See the competitive landscape clearly with comprehensive analysis widgets.
• Personalized Dashboards: Access intelligence tailored to each stakeholder’s needs through visually accessible dashboards.
• Share Updates: Distribute relevant strategic updates to stakeholders via intelligence newsletters.
• Track Competitors: Keep up with competitor news, updates, and social media activity.
• Monitor Websites: Seamlessly track competitor websites.
• Get Organized Intel: Receive organized, processed, and accurately tagged global and curated intelligence.
• Collect Direct Info: Gather primary information directly from customer-facing teams.
• Generate Custom Insights: Generate insights from your own custom sources.
• Summarize Events: Use fact cards to get a summarized view of each strategic business event.
• AI-Driven Strategy: Generate AI-powered answers to Key Intelligence Questions (KIQs) and unlock superior strategies.
• Analyze the Landscape: Visualize the competitive landscape with comprehensive analysis widgets.
• Tailored Dashboards: Provide visually accessible intelligence personalized for each stakeholder with dashboards.
• Strategic Newsletters: Share relevant strategic updates to stakeholders with intelligence newsletters.
• Platform Alerts: Facilitate visualization of the competitive landscape through Slack, MS Teams, or email alerts.
• Market Intelligence: Track competitors’ news, updates, and social media for market intelligence.
• Global & Curated Newsfeeds: Receive organized, processed, and accurately tagged global and curated intelligence.
• Primary Intelligence Collection: Collect primary information from customer-facing teams directly.
• Gather Premium Content: Generate insights from your custom sources.
• Fact Cards for Events: Use fact cards to get a summarized view of each strategic business event.
• Derived Insights with AI: Generate AI-powered answers to Key Intelligence Questions (KIQs) and unlock superior strategies.
• Analysis Widgets for Visualization: Visualize the competitive landscape with comprehensive analysis widgets.
• Stakeholder Dashboards: Provide visually accessible intel personalized for each stakeholder with dashboards.
• Intelligence Newsletters: Share only relevant strategic updates to stakeholders with intelligence newsletters.
• Communication Platform Alerts: Engage with comprehensive analysis widgets on platforms like Slack, MS Teams, and email.
• Guide Product Innovation: Help guide product innovation by understanding market demands and competitive landscapes.
• Visualize Competitive Landscape: Visualize the competitive landscape with comprehensive analysis widgets.
• Share Strategic Updates: Share only relevant strategic updates to stakeholders with intelligence newsletters.
• Platform Alerts: Visualize the competitive landscape with comprehensive analysis widgets.
• Develop Category-Defining Products: Develop category-defining products by leveraging competitor intelligence.
• Drive Growth: Drive intelligence-led growth with strategic insights.
• Craft Winning Strategies: Craft winning strategies with market insights to stay ahead in the dynamic market.

Who is Contify for?

Contify is designed for a variety of professionals and teams, including:

• Competitive Intelligence Professionals
• Product Managers
• Marketing Professionals
• Sales Teams
• IT/ITes Professionals
• Pharmaceutical Strategy
• Marketing Strategy Professionals
• Manufacturing Strategy Professionals
• Sales Professionals
• Manufacturing Professionals
• B2B Marketers

How to use Contify?

To get the most out of Contify, follow these steps:

1. Define Your Scope:
   • Identify Stakeholders: Figure out who needs intelligence now and who might need it in the future.
   • Interview Stakeholders: Talk to them to understand their main strategic business goals.
   • Create Key Intelligence Questions (KIQs): Formulate specific questions that address what your stakeholders need to know.
2. Set Up Your System:
   • Add Custom Sources: Include sources like regulatory portals and job websites that are important for your tracking.
   • Configure Taxonomy: Organize and tag intelligence according to your market landscape.
   • Set Up Insights Objects & Fields: Establish the objects and fields you’ll use to store information about strategic business events.
3. Collect Information:
   • Global & Curated Newsfeeds: Get organized and tagged global intelligence delivered to you.
   • Primary Intelligence: Gather information directly from your customer-facing teams.
   • Gather Premium Content: Generate insights from your own custom sources.
4. Analyze Your Findings:
   • Use Fact Cards: Summarize each strategic business event.
   • Derive Insights: Use AI to answer your KIQs and develop better strategies.
   • Analysis Widgets: Visualize the competitive landscape using analysis widgets.
5. Distribute Your Intelligence:
   • Stakeholder Specific Dashboards: Provide personalized visual intelligence through dashboards.
   • Intelligence Newsletter: Share relevant updates with stakeholders.
   • Alerts via Slack/MS Teams/Email: Receive alerts on competitive landscape insights directly on your communication platforms.

By following these steps, you can effectively use Contify’s market and competitive intelligence tools to make smarter strategic decisions and gain an advantage in your industry.