Constant Contact

What is Constant Contact?

Constant Contact is a digital and email marketing platform built for small business owners and marketing directors. It covers email creation, sending, and tracking, along with AI and automation features. Core capabilities include a library of email templates, marketing automation, landing pages, event marketing, contact list-building tools, A/B testing, integrations with other tools, campaign tracking, CRM syncing, and e-commerce features.

Beyond email, the platform supports social media, SMS, and mobile marketing. Its analytics report open rates, click-through rates, and other key campaign metrics. Constant Contact also offers learning resources for beginners and experienced marketers, including industry-specific guides, a dedicated small business hub, one-on-one consultations, and expert help.

Who created Constant Contact?

Constant Contact was founded by Randy Parker.

What is Constant Contact used for?

• Building, sending, and tracking email campaigns
• Setting up automation to send messages at the right time
• Capturing new leads with landing pages
• Managing event marketing
• Building and growing contact lists
• Aligning sales and marketing teams to turn leads into customers