Clay

What is Clay?

Clay is a platform for running personalized outbound campaigns, aimed primarily at B2B businesses looking to scale. It combines data from multiple providers and uses AI to improve outreach effectiveness. You can import or build targeted lead lists, access over 75 enrichment tools to boost data coverage, and automate personalized outreach with its AI messaging tools. Users report that Clay handles repetitive tasks like enriching contact data, freeing sales teams to focus on selling to the right people, with many customers seeing improved lead enrichment rates and outbound campaign efficiency.

Who created Clay?

Clay was founded by Kris Rudegraap, who is also the CEO of Sendoso. The platform is designed to help RevOps and growth teams execute outreach efficiently by automating tasks such as enriching contact data and crafting relevant outreach messages at scale, so sales development reps can focus on priority selling tasks.

Who is Clay for?

Clay is suited for:

• RevOps teams
• Growth teams
• SDRs (Sales Development Representatives)
• BDRs (Business Development Representatives)
• Marketing professionals
• Sales operations teams
• Sales Managers

Key features and how to use them

1. Import or create a targeted list: Sync leads from your CRM or build lists from scratch. Clay provides over 10 built-in sources for finding companies, people, and open job opportunities.
2. Enrich with 75+ tools: Search across multiple sources at once for contact information and firmographics, improving data coverage.
3. Automate manual research: Clay’s AI web scraper handles unstructured research tasks — it can visit domains, find case studies, and check for SOC-II compliance.
4. Automate personalized outreach: Use Clay’s AI messaging tool to craft 1-to-1 personalized messages at scale.

Customer testimonials from users like Kris Rudegraap and Davide Grieco highlight Clay’s effectiveness at automating tasks, enriching leads, and streamlining outreach.

Pricing

You can try Clay with a 14-day Pro trial, and no credit card is required to sign up.