Ask Bosco

What is Ask Bosco?

Ask Bosco is an AI-powered analytics tool built by a team with e-commerce, digital marketing, and data science expertise, including a co-founder of SkyScanner. It aims to reduce ad spend and increase sales by predicting where to allocate online ad budgets across channels for the biggest return, with campaign forecasts accurate to 96%. Core features include marketing reporting, predictive analysis, and competitive benchmarking.

The tool is named after Bosco Makiibi, founder of the 1moreChild orphanage in Uganda. The company supports the orphanage through charitable activities and donations from its profits each year.

Who created Ask Bosco?

Ask Bosco was created by John Readman, a CEO and retail expert with over 25 years of experience growing agencies and brands, who wanted to transform digital marketing strategies using machine learning and AI. He was joined by Bonamy Grimes, co-founder of SkyScanner. The company continues to support the 1moreChild orphanage in Jinja, Uganda, and the platform offers AI-driven solutions for media buying and planning aimed at giving agencies and brands an edge.

What is Ask Bosco used for?

• Predictive analysis: forecast future outcomes.
• Marketing reporting: gain insights into campaign performance.
• Competitive benchmarking: compare performance against the field.

It suits agencies streamlining client reporting and strategy, B2C companies boosting sales, B2B organizations seeking better lead generation, media buyers optimizing ad spend, planners forecasting campaign success, and digital marketers needing data-driven insights.

Getting started

Access Ask Bosco at https://askbosco.io/. The platform combines data sources for streamlined reporting and forecasting, supports budget planning and performance prediction, and builds personalized dashboards from your marketing data and its algorithms. It acts as a central data hub, using statistical modeling and machine learning for its forecasts. No coding is required, expert data and marketing support is available, and the platform works with trusted data partners.