Artisan AI

What is Artisan AI?

Artisan AI, through its AI BDR named Ava, offers a fresh, AI-powered approach to outbound sales. Ava is your AI employee, capable of handling about 80% of the outbound tasks that your team typically does manually. Ava can find prospects, gather more information about them, and even send personalized emails on behalf of your sales reps. The platform includes features like Email Playbooks and AI Sales Playbooks, plus Full Agency Management, all designed to sharpen your outbound strategies and make lead management smoother. Artisan is built as an AI-first platform, meaning it’s designed to work hand-in-hand with your human team, making outbound workflows more efficient and improving how your emails reach their destinations. Their big idea is to transform how we work by combining AI’s power with human know-how.

Who created Artisan AI?

Ava By Artisan was started in 2023 by a really talented group of people who came from places like Stanford, Oxford, Meta, and IBM. They all shared a common goal: to completely change how work gets done. The company has a unique idea of using ‘Artisans’ as AI team members. They officially launched their AI-first platform on December 7, 2023. This platform provides tools for outbound sales, featuring Ava, the AI BDR, who efficiently automates outbound workflows for businesses of any size.

What is Artisan AI used for?

• Boosting email deliverability: Helping your emails actually get to their intended recipients.
• Automating outbound sales tasks: Taking over repetitive jobs so your team can focus elsewhere.
• Prospecting for B2B leads: Finding potential business customers, with access to a database of over 300 million contacts.
• Enriching leads: Adding valuable details like demographics, company information, customer interest signals, and the technology they use.
• Sending personalized emails: Crafting and sending emails that feel tailored to each recipient, all on behalf of your sales reps.
• Email playbooks for prospecting: Providing structured approaches for finding new leads via email.
• Automating 80% of the outbound sales cycle: Significantly speeding up the initial stages of sales outreach.
• Lead discovery and research: Finding and learning about potential customers.
• Email ghostwriting: Creating email content that sounds like it’s written by a human.
• AI sales playbooks for outbound strategies: Using AI to develop and refine your outbound sales plans.
• Full agency management: Handling everything from setting up campaigns to testing messages, optimizing outreach, responding to leads, and booking meetings.

Who is Artisan AI for?

• People who work in outbound sales.
• BDRs (Business Development Representatives).
• AEs (Account Executives).

How to use Artisan AI?

Here’s how you can get started with Ava By Artisan:

1. Access B2B Data: You’ve got over 300 million B2B leads at your fingertips. Use this vast resource to make your outreach efforts much more targeted and effective.
2. Integrate Enterprise Artisans: Think of Artisans as new team members. You can easily bring them into your workflow to help with tasks and collaborate with your human staff whenever needed, really optimizing how things get done.
3. Automate Sales with AI: Let Ava, your AI BDR, take the reins for about 80% of your outbound sales process. This covers everything from finding leads to writing emails, freeing up your team considerably.
4. Use AI Sales Playbooks: These playbooks are powered by GenAI and are designed to help you copy successful outbound strategies. They also assist in personalizing your email styles, making your communication more impactful.
5. Create Custom Playbooks: You can develop your own AI Playbooks that are specifically tailored to each individual lead. This level of customization can really make your outreach stand out.
6. Opt for Full Agency Management: If you prefer, you can choose Agency-Level Management. This means experts will handle the setup, ongoing management, and optimization of your account, ensuring you get the most efficiency possible.
7. Discover and Enrich Leads: Take advantage of features that help you find, verify, research, and manage prospects. You’ll gain access to high-quality B2B contacts that are relevant to your business.
8. Get Support and Custom Pricing: Don’t hesitate to reach out for dedicated support during your onboarding. They offer customized pricing packages based on how much outreach you do and can also meet specific security requirements you might have.

By following these steps, you can really make the most of Ava By Artisan. It’s a great way to smooth out your outbound processes and give your sales initiatives a significant boost.