Apollo.io

What is Apollo.io?

Apollo.io is a sales intelligence and engagement platform for B2B sales teams. Its database covers more than 265 million contacts across over 70 million companies, paired with tools for search, engagement, and conversion. Teams use it to find potential customers, keep leads engaged, and move them toward purchase. It is especially relevant for IT services, marketing and advertising, and financial services.

Who created Apollo.io?

Apollo was built as an all-in-one sales solution powered by AI, with the goal of helping companies find buyers, close more deals, and grow their business.

What is Apollo.io used for?

Apollo.io supports core B2B sales and marketing workflows:

• Prospecting: lead generation, advanced search with detailed filters, company profiles, and buying intent tracking and filters
• Outreach: AI-assisted email writing, sequences, email open and click tracking, and meeting follow-up
• Sales management: deal management, pipeline management, and conversation recording and analysis
• Intelligence: website visitor tracking, database segmentation, market trend insights, and data synchronization
• Integrations: Salesforce, HubSpot, Outreach, SalesLoft, and Greenhouse

Who is Apollo.io for?

Apollo.io is aimed at B2B sales, marketing, and advertising professionals, particularly in industries such as IT services and financial services. Any business that relies on B2B sales and customer leads can use it.

Plans and compliance

Plans are based on the number of emails you can send, the contacts you can export, and the features included. Apollo offers support and follows GDPR guidelines.