Screenshot of Adaptify

Adaptify

Discover what Adaptify is and how to use it effectively in 2025. We'll explore its features and see how it stacks up against other SEO tools.

Screenshot

What is Adaptify?

Adaptify is a platform built to help agency owners automate their SEO tasks using AI. It is a remote team, with people working from all over – the US, Europe, and Asia. Their main goal? To help agencies grow and get even better results for their clients, all thanks to AI. Adaptify offers a bunch of services, like getting PR links automatically, planning out keyword strategies and content, creating content with you in the driver’s seat, and much more. Basically, they aim to provide complete SEO solutions for agency owners.

Who created Adaptify?

Adaptify was actually started by Dominic Zijlstra and Hansjan Kamerling. Dominic comes from a computer science and big data background, but he’s also got a ton of marketing experience and has hosted many SEO webinars. Hansjan, on the other hand, is all about marketing and software design. He’s really active in the SEO community and a big believer in using SEO Automation for agencies. Together, they want to help agencies thrive by offering AI-powered SEO automation with a global team and support that’s available around the clock.

What is Adaptify used for?

Adaptify helps with a lot of different SEO tasks:

  • Strategy: They help clients win on Google by building up topical authority. This involves creating personalized SEO strategies, automated 30/60/90-day content plans, custom keyword potentials, and SEO performance reports.
  • Content: You can get great results on Google with custom content creation. You’re in control of the whole process, and they use a multi-stage approach to writing articles.
  • Backlinks: Get high-quality PR backlinks through automated link building. They pitch to journalists to get your content featured in different categories like Marketing, Legal, Real Estate, Health, and more.

Here’s a more detailed look at what it can do:

  • Automated PR Link Building
  • Keyword Strategy and Content Plans
  • Content Creation with Complete Control
  • Developing strategies specifically for Google
  • Automating content planning
  • Analyzing customized keyword potentials
  • Integrating with Search Console and providing SEO performance reports
  • Automatically clustering and prioritizing keywords
  • Building high-quality PR backlinks
  • Pitching to journalists for features in top publications
  • Automating SEO processes in general
  • Helping clients win on Google with SEO strategies that are updated weekly
  • Creating automated 30/60/90-day content plans for each client
  • Avoiding keyword cannibalization by using customized keyword potentials
  • Using custom-trained AI to understand customer personas, business goals, and other parameters
  • Achieving results on Google through custom content creation
  • Automating high-quality PR link building
  • Getting featured in top publications by pitching to hundreds of journalists every month
  • Placing PR backlinks to boost impressions significantly
  • Delivering SEO without needing manual labor
  • Generating custom content for better search results
  • Automating high-quality PR link building
  • Pitching to journalists for features in top publications
  • Helping clients win on Google with tailored SEO strategies
  • Building topical authority through automated SEO delivery

Who is Adaptify for?

Adaptify’s services are beneficial for a wide range of industries, including:

  • Marketing
  • Legal
  • Real Estate
  • Health
  • Home Cleaning
  • Wealth Creation
  • Food and Beverage
  • Data Security
  • Artificial Intelligence
  • Career Advice
  • Energy
  • Retail

How to use Adaptify?

If you want to use Adaptify for SEO automation, here’s a simple breakdown of the steps:

  1. Strategy Planning:
    • Use Adaptify to build topical authority for your clients. You’ll get a personalized weekly SEO strategy.
    • Take advantage of automated 30/60/90-day content plans that are made just for each customer.
    • Avoid keyword cannibalization by customizing your keyword potentials.
  2. Content Creation:
    • You can create custom content with full control, skipping the low-quality AI content and manual reviews.
    • The articles are written using a multi-stage process, ensuring high quality.
  3. Backlinking:
    • Effortlessly automate high-quality PR link building with Adaptify.
    • Get your sites featured in top publications by pitching to hundreds of journalists each month.
  4. Supported Categories:
    • You can use Adaptify’s services across many different sectors. This includes areas like Marketing, Legal, Real Estate, Health, Data Security, and many more.
  5. Testimonials:
    • Hear about success stories, like articles ranking on the first page for important keywords or PR backlinks that led to a big increase in traffic.
  6. Founder Insights:
    • Keep up with what the founders, Dominic Zijlstra and Hansjan Kamerling, are doing. Learn about their backgrounds and expertise.
    • You can also learn from their webinars and talks, which often focus on SEO and automation for agencies.
  7. Mission and Vision:
    • Understand Adaptify’s core mission: to help agency owners succeed in SEO through AI automation.
    • Note that they received investment from TinySeed in 2023, which helps them improve their product and support more agency owners.
  8. Stay Updated:
    • Stay in the loop with the latest insights and events by signing up for the weekly newsletter, Scale Your Agency.
    • You can also check out more resources on the TinySeed portfolio and the founders’ LinkedIn profiles if you want to dive deeper.

With Adaptify’s complete set of services and its easy-to-use approach, agencies can really simplify their SEO processes, improve the results they get for clients, and scale their businesses effectively.

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