6Sense

What is 6Sense?

6Sense is your AI-powered revenue growth partner. It’s designed to help you find potential buyers, understand what they’re interested in, and then guide you on how to best connect with them. It uses predictive data analytics and tracks buyer behavior to make sure your marketing and sales teams are working together smoothly. The result? More opportunities in your pipeline, better conversion rates, and less wasted effort. Some of the cool things 6Sense does include identifying your most valuable accounts, showing you how buyers are acting, using smart predictions, fitting in with your current tech setup, and helping you build a strategy based on solid data.

Who created 6Sense?

Four talented individuals brought 6Sense to life: Amanda Kahlow, Viral Bajaria, Premal Shah, and Shane Moriah. Amanda Kahlow, in particular, is recognized for her deep expertise in data and analytics, founding 6Sense with her co-founders. The company’s core mission is to provide essential B2B data intelligence, empowering revenue teams to connect with accounts in a more targeted way. 6Sense really shines when it comes to using AI to deliver intent data, make accurate predictions, and supply contact information that sharpens marketing and sales strategies.

What is 6Sense used for?

• Making smart predictions about future trends
• Pinpointing the accounts that matter most to your business
• Getting a clear picture of how buyers behave
• Turning raw information into actionable insights
• Connecting smoothly with your existing technology
• Building a strategy that’s guided by data
• Creating targeted audiences for segmentation, activation, and analysis
• Running ads to reach your ideal buyers
• Writing personalized emails with AI to help qualify leads and close deals
• Giving sales leaders the crucial intelligence they need to hit their revenue targets

Who is 6Sense for?

• Chief Marketing Officers (CMOs)
• Demand Generation Specialists
• Digital Marketing Teams
• Inside Sales Representatives
• Revenue Operations (RevOps) Professionals

How to use 6Sense?

To really get the most out of 6Sense, here’s a straightforward approach:

1. Sign up for a plan: First, pick a plan that fits your team. You can start with a Free plan if you’re an individual, or choose from Team, Growth, or Enterprise plans if you have a larger group. Each plan offers different features and limits on how much data you can access.
2. Get and use your credits: When you sign up, you’ll typically get 50 credits to start (this can change depending on the plan). These credits let you find contact and company details using the 6Sense Sales Intelligence app or the handy Chrome Extension. You can unlock contact info, download data, and use company details.
3. Make the most of the features: Take time to explore 6Sense’s key features. Things like identifying your best accounts, understanding buyer behavior, using predictive analytics, and easily integrating with your current tech stack are super helpful. They’re designed to help you find potential buyers, get your marketing and sales teams on the same page, and boost your conversion rates.
4. Try the AI Email Assistant: Want to connect with prospects more effectively and book more meetings? Use the AI Email Assistant to create personalized and engaging email campaigns. It really simplifies writing messages that get noticed.
5. Understand Intent Data: Dig into the intent data to spot buying signals you might otherwise miss. This helps you prioritize your efforts and adjust your marketing to focus on accounts that are actually ready to buy. Knowing when to reach out is key.
6. Use Account Intelligence: Make sure your sales reps have the insights they need. Tools like Account Intelligence, CRM & SEP integrations, and the Chrome Extension help them prioritize accounts, personalize conversations, and make smart decisions with real-time information.
7. Check out specific solutions: Depending on your role, you might want to look at solutions tailored for CMOs, Demand Gen, Digital advertisers, CROs, Inside Sales, or RevOps. These are designed to tackle specific challenges and make revenue generation smoother.
8. Stay informed and connect: Keep up with the latest updates, join the 6Sense community, and use the platform to really change how B2B practices work. Staying engaged and informed means you’ll get the most out of what 6Sense offers.

By following these steps, you can really tap into 6Sense’s power to find potential buyers, connect with them in the right way, and drive revenue growth through smart, data-backed strategies.