6Sense

What is 6Sense?

6Sense is an AI-powered revenue growth platform that helps identify potential buyers, understand their interests, and guide outreach. It uses predictive data analytics and buyer-behavior tracking to align marketing and sales teams, with the goal of improving pipeline, conversion rates, and efficiency. Its capabilities include account identification, buyer-behavior insights, predictive analytics, integrations with existing tech stacks, and data-driven strategy.

Who created 6Sense?

6Sense was founded by Amanda Kahlow, Viral Bajaria, Premal Shah, and Shane Moriah. Kahlow is recognized for expertise in data and analytics. The company’s mission is to provide B2B data intelligence, using AI to deliver intent data, predictions, and contact information that sharpen marketing and sales strategies.

What is 6Sense used for?

• Predicting trends and identifying the accounts that matter most
• Understanding buyer behavior and turning raw data into actionable insights
• Creating targeted audiences for segmentation, activation, and analysis
• Running ads to reach ideal buyers
• Writing personalized, AI-assisted emails to qualify leads and close deals
• Giving sales leaders the intelligence needed to hit revenue targets

Who is 6Sense for?

• CMOs
• Demand generation specialists
• Digital marketing teams
• Inside sales representatives
• RevOps professionals

Pricing and getting started

Plans include a Free option for individual use, plus Team, Growth, and Enterprise tiers for larger groups. New signups typically receive 50 credits (varies by plan) for finding contact and company details via the Sales Intelligence app or Chrome Extension. Key features include the AI Email Assistant for personalized campaigns, intent data to spot buying signals, and Account Intelligence with CRM/SEP integrations to help reps prioritize accounts and personalize conversations. Role-specific solutions are available for CMOs, demand gen, digital advertising, CROs, inside sales, and RevOps.